Rhonda Carano, owner, Ferrari-Carano Vineyards and Winery, Dry Creek Valley, Sonoma County, California

Rhonda Carano


“Italians approach life as art and our lifestyle reflects our love of wine, food, entertaining, gardens and music. We fell in love with this area at first sight.”

Rhonda is the co-owner and vice president of Ferrari-Carano Vineyards and Winery. Rhonda and her husband, Don Carano, visited Sonoma County, California, in the late 1970s on a wine-buying trip for their hotel/casino, the Eldorado, in Reno, Nevada. They fell in love with the area because it reminded them of Italy, and the rest, as they say, is history, as the Ferrari-Carano brand is a highly regarded and acclaimed wine available nationwide. Rhonda’s responsibilities at the winery include the management and implementation of marketing and advertising strategies, brand identity, packaging and collateral concepts, as well as the coordination of hospitality and special events.

With a Bachelor of Science degree in Food and Nutrition from the University of Nevada at Reno, Rhonda started her career working in the Nevada hotel casino industry. Now, with over 35 years of experience in business management, marketing and advertising, Rhonda oversees the Advertising and Public Relations functions at the Eldorado Hotel Casino in Reno, Nevada, as well as the Eldorado Resort Casino in Shreveport, Louisiana, and the Silver Legacy Resort Casino in Reno, Nevada.

Rhonda’s responsibilities also expand to the other California properties the Carano’s own, including Vintners Inn, a quaint 44-room hotel in Santa Rosa, California, the highly regarded Sonoma County restaurant, John Ash & Co., as well as The Front Room Bar & Lounge. The Carano’s also owns a retail and wine tasting business in downtown Healdsburg, Seasons of the Vineyard Tasting Bar & Boutique, as well as a quaint, small winery in Anderson Valley, Lazy Creek Vineyards, known for its outstanding Pinot Noirs. Rhonda’s creative nature lends itself to the numerous expansion and renovation projects for these businesses.

Rhonda, a second generation Italian-American and a native of Reno, Nevada, grew up tending gar-dens and cooking with her grandmother, which was the beginning of her love for gardening and all things food and wine. Rhonda’s green thumb is evidenced by the beautiful gardens at Ferrari-Carano Vineyards and Winery, which she designed.

With love

The attention to detail, starting in the gardens to the ambience of Villa Fiore to the wine bottle itself is a result of Rhonda’s creativity, magic touch and personal style.